Battle of The Brands - The War Between 2020's Smart Phone Giants

Posted by Romario Gauntlet

Throughout the years we’ve seen brands battle against each other to maintain their positions within the Smart Phone market. These power struggles have given us some of the greatest handheld technology created in human history. The impact this industry has had on the world is incredible, even this year alone we have releasing some of the hottest tech on the market.

Let’s take a moment to have a look at 2020’s most cutting edge and exclusive smart phones to find out just how are lives are about to change. We’ll be looking to giants such as Apple, Samsung and Huawei, who have over half of the worldwide Smart Phone market share for the latest designs and features. But before that, let’s take a quick trip down memory lane to see just how we got here.

Motorola DynaTAC 8000X

The history of this currently 400 billion USD industry’s war is deeply rooted in a bitter rivalry filled with competitiveness, intense consumer research and volatile marketing tactics. Since the development of the first mobile phone in the 1980’s, companies have spent a great deal of investments, in an effort to source the best and brightest technical teams to produce these remarkable innovations.

iPhone 11 Pro Gold

Originally used to keep in touch with our nearest and dearest, now this handy piece of tech has taken on a huge role in our society. There are a lot of us that see our phones as equally as essential to our survival as water. Smart phones have now have become your own personal assistant, personal trainer, a replacement for your cars Sat Nav, a handheld cinema and let’s not forget the millions of us who listen to our playlists on average 18 hours per week.

These developments have enhanced the human experience 10-fold compared to our prehistoric ancestors. If we’re to think of how far we have come, just imagine what are futures may hold.

Leaders of The Smart Phone Revolution

Apple, Samsung and Huawei are currently at the forefront of the Smart Phone revolution. These brands have each figured out how to incrementally gain a sort of cult following for their respective products. How have they done this? Well let’s take a look.


Originally known for its series of personal computers, Apple decide to flip the smart phone industry on its head with the first iPhone in 2007. That year the company gained 1.39 million in unit sales and up until that point, the world had never experienced a completely touch screen smart phone. So you can imagine, this was the beginning of a new era.

iPhone 1st Generation

As the popularity of the iPhone skyrocketed, the company almost instantaneously became the global leader in the Smart phone market, leaving brands like Nokia and Blackberry in the dust. Pioneering features like its:

  • Multi-touch interface
  • First powerful mobile web browser
  • Integrated iPod music player
  • Mobile YouTube app
  • Visual voicemail

Soon after, Apple started to take the iPhone on an evolutionary journey, bringing us the iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, iPhone 6, iPhone 6 Plus, iPhone SE, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro and iPhone 11 Max. We can’t leave out this year’s highly anticipated iPhone 12 and 12 Pro. You’d think for a second, I’m just spouting letters and numbers at you, but no, the extreme popularity of the iPhone has helped Apple to thrive and consistently innovate year on year.

 iPhone 12 Pro

The current CEO Tim Cook stated that Apple is to this day dedicated “to bringing the best user experience to its customer through it’s innovative hardware, software and services.” The company stuck to its promise and certainly delivered some of the most state-of-the-art pieces of technology we’ve experienced in 2020.


Samsung, known as one of the worlds largest providers for electronic devices and maintains as the current leader of Smart Phone market. After the release of the iPhone in 2007, Samsung began preparing for its biggest comeback ever. In 2010, the company released its Galaxy Note series Smart phone paired with the quoted “S Pen” stylus.

Samsung Galaxy Note

The Galaxy Note left the smart phone market stunned, as companies like Apple soon after began adopting larger screen real estate for their own Smart phones. This was all in the effort of challenging Samsung’s success.

The other key to Samsung’s triumph over its competitors stemmed from its diversification of products. The company offered its users the ability to choose between phones that varied in price but still kept within the company’s quality standards. This action had been the key to Samsung gaining global popularity.

This year, Christmas came early for us all as Samsung dropped multiple Smart phones to feed their audience’s insatiable appetite. Releasing phones like the Samsung Galaxy S20, S20+, S20 Ultra, S20 FE, Note 20, 20 Ultra, Z Fold 2 and Z Flip.

Samsung Z Flip

Today Samsung still stands by its philosophy “to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.”. Maintaining this goal in mind, Samsung has been able to continue leading the everchanging Smart Phone market.


Currently Samsung and Apples closest competitors, Huawei has recently been keeping these two market giants on their toes. The company’s powerful influence over the masses have allowed it to continue growing even with a recent decline in mobile phone sales. The reason for this is probably due to the brands remarkable designs, high-performance software and competitive prices.

Huawei Mate 20 Pro Lite

The company has consistently pumped out some fantastic pieces of kit while maintaining cheaper prices in comparison to its competitors. Huawei has been able to give back the power to consumers to be able to have similar if not the same features as its competitors without breaking the bank.

After acquiring over 30 years’ experience in telecommunications, it’s no surprise that Huawei currently sits comfortably among most of its competitors with annual sales of over 100 billion. 2020 is an exciting year for Huawei fans, as the company announces its latest Mate 40, Mate 40 Pro and Mate X2.

Huawei Mate Pro

Huawei’s goal to “make innovation meaningful” really does show with its new releases. It will be interesting to see how these Smart phones stack up against their fellow goliaths.

Where is The Smart Phone Industry Headed?

Now that your all caught up, you’re probably starting to wonder, if this year was filled with foldable tech and 5G capabilities, what’s next? Here are a few trends Forbes mentioned are emerging:

  • The return of the 90’s classic flip phone style
  • Increase of 5G enable devices
  • 3D face mapping
  • A true hands-free experience
  • Further interactivity with voice assistants

We hope you found this blog post useful. Subscribe to our mailing list to keep up to date with our latest releases.